When you work in the business of being creative (which includes blogging), sometimes it's hard to stick to "being you". So many incredible women who are savvy, smart, funny, and successful make it easier to compare our shortcomings instead of celebrating our successes.
There are some women who have built incredible brands around being outspoken, extroverted, in-your-face awesome - and it works. For them. There are some women who have built incredible brands around dainty color palettes, sweet stories and peonies - and it works. For them.
I don't know where my sweet spot is yet. The past year has been one of refinement, definitely. Every experience has shined me up a little bit more, taking me closer to who I see myself as a professional and as a person.
I've been feeling a little pulling at my heartstrings to take a, for the most part, abnormal approach to my photography business. All the savvy business ladies tell you to specialize, specialize, specialize. Pick something and be the best at it. Be known for it. IE: Don't just be a life coach. Be a life coach for women seeking career changes. Don't just be a designer. Be a designer for women entering the wedding industry. Be an expert and up your prices.
So, I'll get to the point. I'm considering changing my whole business model to focus on.. drumroll please.. mommy and me sessions. Special ones. Ones that truly capture the bond between mother and child, because I love that - immensely. In my bio I explain that my mother was the kind that saw a camera and would immediately have a hand in front of her face. I really have no good pictures with her. I have moms who come to shoots whom I have to force to be in photos. Having good photos of your mom is important. Really important. It's one of the biggest gifts you can give to your kids.
I wouldn't want to do run of the mill mommy and me sessions. I would love to create an experience of it. Work with a hair and makeup artist, work with mom on clothing choices, photoshoot venue and more. It would be sort of a "boutique" experience. I could be Tulsa's go-to gal for awesomely inspired mommy and me sessions.
Any good ideas for more luxurious names I could use to desribe "mommy and me" sessions?
I've heard this piece of business advice, too. I'm still trying to find my sweet spot also, but I LOVE your idea! I'm thinking you could name a "mother/daughter" package something different than "mother/son" package, focusing on the different dynamics of each special relationship. A son adores his mom, while a daughter wants to BE her mom... At least, these things are true when the kids are younger. ;)
ReplyDeleteI LOVE this idea. Such a unique but important area of photography! Cannot wait to see what you come up with.
ReplyDeletealthough I'm not in the market for any mommy and me pics quite yet, I think specializing is good! when I first started my design business I offered a bazillion different things and quickly found out that a) I'm not good at all of them, b) I hated doing a few of them, c) the so-so work I did on things I wasn't that good at wasn't getting me the reputation I wanted. stick to what you're best at and the people will flock!
ReplyDeleteblair
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